Best Brand Safety Evaluation APIs in 2025

Why Klazify is the Best API for Brand Safety Evaluation

• Accurate Website Categorization Using AI: Klazify employs advanced machine learning models that analyze full website content rather than just metadata. This allows for precise identification of niche topics related to brand safety, ensuring that businesses can effectively assess the appropriateness of content.
• Global Coverage: With the ability to analyze websites in multiple languages, Klazify is essential for global industries that require comprehensive brand safety evaluations across diverse markets.
• Real-Time Classification: Klazify provides up-to-date analysis, ensuring that businesses are not relying on outdated databases, which is crucial for maintaining brand integrity in a rapidly changing online environment.
• Industry-Level Categories: Utilizing the IAB taxonomy, Klazify offers granular, industry-standard categories that are specifically tailored for brand safety evaluation, allowing businesses to filter content effectively.
• Simple API Integration: The developer-friendly REST API makes it easy for businesses to implement Klazify in various scenarios, enhancing their content classification capabilities without extensive overhead.
• Superior Compliance and Filtering: Klazify excels in detecting, filtering, or whitelisting relevant sites, providing businesses with the tools they need to maintain a safe online presence.

Klazify API Information

API Description

Main Endpoint

Endpoint URL: https://www.klazify.com/api/categorize

Purpose: Website classification and content categorization.

Key Features and Capabilities

• Website Classification: Categorizes websites into hierarchical categories based on content analysis, providing accurate classification across 621 different categories.
• Content Categorization: Analyzes actual webpage content to determine relevant categories, enabling more granular and accurate content understanding.
• Domain Analysis: Offers comprehensive domain information including registration data, related domains, and overall domain reputation metrics.
• URL Classification: Allows for page-level content classification, which is essential for sites with diverse content.
• IAB Taxonomy Mapping: Maps categorized content to the Interactive Advertising Bureau (IAB) taxonomy, making it valuable for advertising and content monetization purposes.
• Company Information Retrieval: Extracts company details such as name, description, size, revenue, and location from domains.
• Audience Targeting Insights: Provides data useful for understanding audience demographics and interests based on content categorization.
• Automated Content Tagging: Automatically generates relevant tags for content, enhancing organization and discovery.

Feature Descriptions

Website Classification

Content Categorization

Domain Analysis

URL Classification

IAB Taxonomy Mapping

Company Information Retrieval

Audience Targeting Insights

Automated Content Tagging

Categorization System

Example API Response Format

{
    "domain": {
        "categories": [
            {
                "confidence": 0.92,
                "name": "/Computers & Electronics/Consumer Electronics",
                "IAB-632-596": "Consumer Electronics/Technology & Computing/Consumer Electronics"
            },
            {
                "confidence": 0.89,
                "name": "/Internet & Telecom/Mobile & Wireless/Mobile Phones"
            }
        ],
        "social_media": null,
        "logo_url": "https://klazify.s3.amazonaws.com/2110787991611585019600ed5fb1d1300.04730104.png"
    },
    "success": true,
    "objects": {
        "company": {
            "url": "https://www.apple.com/",
            "name": "Apple",
            "city": "Cupertino",
            "stateCode": "CA",
            "countryCode": "US",
            "employeesRange": "100K+",
            "revenue": 274515000000,
            "raised": null,
            "tags": [
                "E-commerce",
                "Consumer Electronics",
                "Mobile",
                "B2C"
            ],
            "tech": [
                "omniture_adobe_analytics",
                "atlassian_confluence",
                "successfactors",
                "apache_apex",
                "talend",
                "oracle_peoplesoft",
                "salesforce",
                "stripe",
                "dell_boomi_atomsphere",
                "gigya",
                "sage_50cloud",
                "quickbooks",
                "webmethods",
                "apache_tomcat",
                "alteryx",
                "tibco_rendezvous",
                "atlassian_jira",
                "..."
            ]
        }
    },
    "domain_registration_data": {
        "domain_age_date": "1987-02-19",
        "domain_age_days_ago": "13026",
        "domain_expiration_date": "2030-02-20",
        "domain_expiration_days_left": "123"
    },
    "similar_domains": [
        "bestbuy.com",
        "icloud.com",
        "microsoft.com",
        "macrumors.com",
        "google.com",
        "samsung.com",
        "twitter.com",
        "hp.com",
        "bhphotovideo.com",
        "dell.com"
    ]
}

Comprehensive Use Cases for Content Classification

• Corporate Network Traffic Analysis: Monitor and analyze employee web browsing patterns to identify productivity issues and ensure compliance with corporate internet usage policies.
• Prohibited Content Detection: Automatically identify and filter websites containing inappropriate or harmful content to maintain a safe online environment.
• Parental Controls & Child Safety: Enable precise content filtering for families to protect children from accessing age-inappropriate websites.
• Competitive Intelligence: Analyze competitors' web presence by categorizing their content to understand their market positioning and digital strategy.
• Digital Ad Placement Optimization: Ensure brand safety by controlling where digital advertisements appear based on content categories.
• Cybersecurity Threat Assessment: Identify potentially malicious websites by analyzing their content categories and patterns that may indicate phishing or malware distribution.
• Market Research & Trend Analysis: Categorize industry websites to track emerging trends and content shifts.
• Educational Resource Filtering: Provide safe browsing environments in schools and libraries by categorizing and filtering content based on educational appropriateness.
• Regulatory Compliance: Ensure websites meet industry-specific compliance requirements by accurately categorizing their content.
• Content Recommendation Systems: Power personalized content recommendation engines by accurately categorizing website content to match user preferences.
• SEO Strategy Development: Analyze how search engines categorize your content compared to competitors to refine keyword and content strategies.
• Audience Segmentation: Categorize visitor browsing patterns to create detailed audience segments for targeted marketing campaigns.
• Data Enrichment for CRM: Add valuable context to customer data by categorizing the websites they visit.
• Public WiFi Safety: Implement appropriate content filtering on public WiFi networks to prevent access to harmful content.
• Industry-Specific Research: Identify and analyze websites within specific industries for market research or partnership opportunities.

Technical Approach to Classifying Content

Benefits of Accurate Content Classification

• Enhance Brand Safety: Ensure that their content aligns with brand values and safety standards.
• Improve Targeting: Gain insights into audience demographics and interests, leading to more effective marketing strategies.
• Streamline Compliance: Meet regulatory requirements by accurately categorizing content.
• Optimize Advertising: Control where advertisements appear, ensuring they are placed in safe and relevant contexts.

Implementation Best Practices and Integration Tips

• Understand Your Needs: Clearly define what you want to achieve with content classification to tailor the API's capabilities to your specific requirements.
• Utilize Real-Time Data: Leverage Klazify's real-time classification features to stay updated on content changes and maintain brand safety.
• Integrate Seamlessly: Take advantage of the developer-friendly REST API for smooth integration into existing systems.
• Monitor and Adjust: Regularly review classification results and adjust parameters as necessary to improve accuracy and relevance.

Future Trends in Content Classification

• Increased Use of AI: As AI technology advances, we can expect even more sophisticated algorithms that enhance classification accuracy and speed.
• Focus on Privacy: With growing concerns about data privacy, content classification systems will need to balance effectiveness with compliance to privacy regulations.
• Integration with Other Technologies: Content classification will increasingly integrate with other technologies, such as machine learning and big data analytics, to provide deeper insights.

Try Klazify API for free and discover the power of accurate content classification today!