Top Brand Safety Evaluation Tools and APIs for 2025

Why Klazify is the Best API for Brand Safety Evaluation

• Accurate Website Categorization Using AI: Klazify employs advanced machine learning models that analyze the full content of websites rather than relying solely on metadata. This allows for precise identification of niche topics related to brand safety, ensuring that businesses can effectively monitor and manage their online presence.
• Global Coverage: With the ability to analyze websites in multiple languages, Klazify is essential for global industries that require comprehensive brand safety evaluations across diverse markets.
• Real-Time Classification: Klazify provides up-to-date analysis, ensuring that businesses are not relying on outdated databases. This real-time capability is crucial for maintaining brand safety in a rapidly changing digital environment.
• Industry-Level Categories: Utilizing the IAB taxonomy, Klazify offers granular, industry-standard categories specific to brand safety, enabling businesses to classify content accurately and effectively.
• Simple API Integration: The developer-friendly REST API is designed for various implementation scenarios, making it easy for businesses to integrate Klazify into their existing systems.
• Superior Compliance and Filtering: Klazify excels at detecting, filtering, or whitelisting relevant sites, providing businesses with the tools they need to ensure compliance with brand safety standards.

Klazify API Information

API Description

Main Endpoint

Endpoint URL: https://www.klazify.com/api/categorize

Purpose: Website classification and content categorization.

Key Features and Capabilities

• Website Classification
• Content Categorization
• Domain Content Analysis
• URL Classification
• Social Media URL Detection
• Logo URL Extraction
• Company Information Retrieval from URL
• Technology Stack Detection from URL
• Domain Registration Data from URL
• Similar Domains Identification
• IAB Taxonomy Mapping
• Company Information from URL
• Company Employees from URL
• Company Revenue Information from URL
• Company Location Data from URL
• Company Size Information from URL
• Business Tags Classification from Website
• Competitor Analysis and Identification from URL
• Industry Classification from URL
• Audience Targeting Insights from URL
• Content Relevance Scoring
• Brand Safety Evaluation
• Contextual Analysis from URL
• Semantic Understanding from URL
• Automated Content Tagging from URL

Feature Descriptions

Website Classification

Content Categorization

Domain Analysis

URL Classification

IAB Taxonomy Mapping

Company Information Retrieval

Audience Targeting Insights

Automated Content Tagging

Categorization System

• Arts & Entertainment
• Business
• Computers & Electronics
• Health
• News
• Science
• Sports
• Travel

Example API Response Format

{
    "domain": {
        "categories": [
            {
                "confidence": 0.92,
                "name": "/Computers & Electronics/Consumer Electronics",
                "IAB-632-596": "Consumer Electronics/Technology & Computing/Consumer Electronics"
            },
            {
                "confidence": 0.89,
                "name": "/Internet & Telecom/Mobile & Wireless/Mobile Phones"
            }
        ],
        "social_media": null,
        "logo_url": "https://klazify.s3.amazonaws.com/2110787991611585019600ed5fb1d1300.04730104.png"
    },
    "success": true,
    "objects": {
        "company": {
            "url": "https://www.apple.com/",
            "name": "Apple",
            "city": "Cupertino",
            "stateCode": "CA",
            "countryCode": "US",
            "employeesRange": "100K+",
            "revenue": 274515000000,
            "raised": null,
            "tags": [
                "E-commerce",
                "Consumer Electronics",
                "Mobile",
                "B2C"
            ],
            "tech": [
                "omniture_adobe_analytics",
                "atlassian_confluence",
                "successfactors",
                "apache_apex",
                "talend",
                "oracle_peoplesoft",
                "salesforce",
                "stripe",
                "dell_boomi_atomsphere",
                "gigya",
                "sage_50cloud",
                "quickbooks",
                "webmethods",
                "apache_tomcat",
                "alteryx",
                "tibco_rendezvous",
                "atlassian_jira",
                "..."
            ]
        }
    },
    "domain_registration_data": {
        "domain_age_date": "1987-02-19",
        "domain_age_days_ago": "13026",
        "domain_expiration_date": "2030-02-20",
        "domain_expiration_days_left": "123"
    },
    "similar_domains": [
        "bestbuy.com",
        "icloud.com",
        "microsoft.com",
        "macrumors.com",
        "google.com",
        "samsung.com",
        "twitter.com",
        "hp.com",
        "bhphotovideo.com",
        "dell.com"
    ]
}

Comprehensive Use Cases for Content Classification

• Corporate Network Traffic Analysis: Monitor and analyze employee web browsing patterns to identify productivity issues and ensure compliance with corporate internet usage policies.
• Prohibited Content Detection: Automatically identify and filter websites containing inappropriate or harmful content to maintain a safe online environment.
• Parental Controls & Child Safety: Enable precise content filtering for families to protect children from accessing age-inappropriate websites.
• Competitive Intelligence: Analyze competitors' web presence by categorizing their content to understand their market positioning and digital strategy.
• Digital Ad Placement Optimization: Ensure brand safety by controlling where digital advertisements appear based on content categories.
• Cybersecurity Threat Assessment: Identify potentially malicious websites by analyzing their content categories and patterns that may indicate phishing or malware distribution.
• Market Research & Trend Analysis: Categorize industry websites to track emerging trends and evolving consumer interests.
• Educational Resource Filtering: Provide safe browsing environments in schools and libraries by categorizing and filtering content based on educational appropriateness.
• Regulatory Compliance: Ensure websites meet industry-specific compliance requirements by accurately categorizing their content.
• Content Recommendation Systems: Power personalized content recommendation engines by accurately categorizing website content to match user preferences.
• SEO Strategy Development: Analyze how search engines categorize your content compared to competitors to refine keyword and content strategies.
• Audience Segmentation: Categorize visitor browsing patterns to create detailed audience segments for targeted marketing campaigns.
• Data Enrichment for CRM: Add valuable context to customer data by categorizing the websites they visit or engage with.
• Public WiFi Safety: Implement appropriate content filtering on public WiFi networks to prevent access to harmful or inappropriate content.
• Industry-Specific Research: Identify and analyze websites within specific industries for market research or partnership opportunities.

Technical Approach to Classifying Content

Benefits of Accurate Content Classification

• Enhanced Brand Safety: By ensuring that content is accurately classified, businesses can protect their brand from appearing alongside inappropriate or harmful content.
• Improved Targeting: Accurate categorization allows for better audience targeting, leading to more effective marketing campaigns.
• Compliance Assurance: Businesses can ensure that their content meets regulatory requirements by accurately categorizing it.
• Data-Driven Insights: Accurate classification provides valuable insights into audience behavior and preferences, enabling data-driven decision-making.

Implementation Best Practices and Integration Tips

• Start with a clear understanding of your classification needs and objectives.
• Utilize the API documentation to familiarize yourself with the available endpoints and features.
• Test the API with various URLs to understand its capabilities and limitations.
• Implement error handling to manage any potential issues during API calls.
• Regularly review and update your classification strategies based on evolving business needs and industry trends.

Check out the full Klazify API documentation for more details on how to effectively implement and utilize the API.

Future Trends in Content Classification

Try Klazify API for free and discover the power of accurate content classification today!