URL Classification and Customer Enrichment Blog

In today's digital world, businesses are increasingly reliant on data to make informed decisions. The more detailed and accurate the data, the better the insights a company can gain. This is where customer enrichment APIs, like Klazify, comes into play. By enriching customer data, businesses can create comprehensive profiles that enhance personalization, improve customer service, and drive strategic marketing efforts. But what exactly is customer enrichment? At its core, it's the process of enhancing existing customer data with additional information, such as demographic details, behavioral data, and social profiles. This enriched data provides a 360-degree view of the customer, which i...